We have entered the second month of social media roundup of 2018; February has been a busy month in the social media world, with many of the big hitters updating their ease-of-use for both users and brands. From the developments on Instagram stories to a new Facebook algorithm, here are some updates you need to make a note of.
Instagram is testing out a new Story feature that will enable you to share public Instagram posts. Yes! So your post can be shared directly to someone’s stories in one click. The tool includes a range of presentation settings, including resizing, with the background color set to the dominant color of the image. The original poster’s details are included with the reused post, but some users may wish to disable sharing through a new setting. Also, Instagram has come up with a new feature which alerts a user when someone screenshots their Story. They will receive a warning the first time they screenshot, but from then on, the user will be notified.
Snapchat users can now add GIPHY’s animated GIFs to their stories; Snapchat users can now access the GIPHY library by tapping the sticker icon near the top-right corner of the screen once they’ve taken a photo or video Snap. From there, they can view a list of GIPHY stickers, as well as animated stickers created by the Snapchat team. Users can also search for GIFs manually.
In order to increase customer engagement, Facebook will now be boosting local events and new stories from high-quality sources. “We’re making a series of updates to show more high-quality, trusted news. Last week we made an update to show more news from sources that are broadly trusted across our community. Today our next update is to promote news from local sources,” writes Zuckerberg.
Twitter has now introduced a new sponsorship opportunity in which advertisers can run tweets designed around a specific event or theme. Now, other in-stream sponsorships, advertisers can promote the moment to their specific target audience and expand their reach beyond the content partner’s existing followers, by doing this Twitter is hoping to create more opportunity for organic reach for users or brands.